‘European Cultural Routes’ are transnational routes that help tourists discover how Europeans have lived since ancient times. The concept was launched by the Council of Europe in 1987.

The Cultural Routes of the Council of Europe are an invitation to travel and to discover the rich and diverse heritage of Europe by bringing people and places together in networks of shared history and heritage. They put into practice the values of the Council of Europe: human rights, cultural diversity, intercultural dialogue and mutual exchanges across borders.

Over 30 Cultural Routes of the Council of Europe provide a wealth of leisure and educational activities for all citizens across Europe and beyond and are key resources for responsible tourism and sustainable development. They cover a range of different themes, from architecture and landscape to religious influences, from gastronomy and intangible heritage to the major figures of European art, music and literature.

To walk on ancient routes to sacred sites is the essence of pilgrimage, historically and contemporary. Unlike ancient times, we are now living in a diverse cultural and religious society. Modern pilgrims define in greater sense both reason and motive for their pilgrimage. The pilgrimage phenomenon of today is one of diversity. Modern pilgrims are open minded, using pilgrimage as a way of seeking meaning of life. The experience of nature, meetings with fellow pilgrims, common identity through culture and history is important. Slowness, freedom, simplicity, carelessness, silence, spirituality and sharing are essential elements for many. Modern pilgrims take ownership to their pilgrimage because no one but the pilgrim can claim ownership to the pilgrim phenomenon.  

Keeping the Cultural Routes alive is not only about revalorising ancient legacies and having contemporary handicraft activities manufacturing artefacts and souvenirs to commemorate the origin of the Routes. They can equally gain from modern forms of art and creativity.

Thus, small and medium sized enterprises (SME) are invited to explore new product development strategies to foster the offer along Cultural Routes. For instance, based on the presence of craft industries, local food production and gastronomy, artists, and cultural and historical activities fosters product and service innovations and create greater added value and sustainable cultural tourism.

It is important to expose traditional tourism actors to cultural and creative sectors to contribute to innovation capacity in cultural tourism and to provide a fertile soil for new innovative tourism ideas through intersections of culture, tourism, creative professions and the use of information technologies.

Public and private companies and organisations are welcome as ACSOW members. Members pay an annual membership fee to the Association.
Individual membership is not allowed, but you can become a “Friend of St. Olav”.